BUSINESS SKILLS FOR CREATIVE PEOPLE
presented by Port Macquarie-Hastings Council
$35 or book both sessions on the day for $60
- Are you an artist or emerging creative person wanting to manage your arts enterprise?
- Do you want to learn how to run your own creative business and earn a living from your art?
- Do you want to learn more about arts law, copyright, licensing and royalties?
Register for this series of professional workshops that will take you through the steps of establishing, growing and marketing a successful creative business.
Port Macquarie-Hastings Council is pleased to bring Monica Davidson, from Creative Plus Business to present two professional development workshops. Monica is an award-winning creative industries consultant and trainer with thirty years of personal experience in arts business.
Friday 12 May
WORKSHOP 1 - TOP TEN TIPS FOR CREATIVE BUSINESS
9.30am - 12.30pm
A fun, fast and furious introduction to Creative Business.
What are the ten most necessary things that a creative practitioner needs to know when starting or running their own business? Top Ten Tips will tell you!
In just a couple of hours, you can actually find out the ten vital things needed to run a freelance and/or creative business. This presentation identifies the ten most essential areas of focus for anyone starting out, or already running, a creative business. Goal setting, business planning, time management, money, marketing and more – in this action-packed presentation participants learn some practical tips to help with the reality of running an arts business from an expert with over 25 years experience in the creative industries.
These Top Ten Tips are tailored specifically to creative people who are (or want to be) self-employed, and the tips relevant no matter what your profession – filmmakers, writers, designers, visual artists, performers – all can benefit from a quick introduction or refresher to the basics of business.
All participants at a Top Ten Tips presentation receive a link to a bespoke website with links and notes, a PDF handout stuffed full of resources and exercises, and a chance to network with others just like them.
Friday 12 May
WORKSHOP 2 - MARKETING STRATEGY FOR CREATIVE BUSINESS
2pm - 5pm
For anyone working for themselves in the arts or creative industries.
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. This fun and practical workshop explores the mystery behind the marketing magic: devising strategy, making measurements and meeting goals. We'll also examine some of the key elements necessary for a successful marketing campaign, including the use of websites, social media and word of mouth. This workshop is ideal for freelancers, small creative businesses and arts organisations.
In the Masterclass Monica discusses her own experiences, and shares examples from the 400-plus people she has mentored through the process of starting and building their creative businesses.
All participants of this Masterclass also receive printed notes, a digital workbook, and access to a dedicated webpage full of links and resources to help them get ahead in their creative business.
The workshop is relaxed and informal, you can ask all the questions you've never been able to ask before, and participants will also be given ample opportunity to network and get to know each other.
Who should attend: Creative industries professionals and business people from start-up to established. Freelancers and soloists also welcome.